Makani is developing airborne wind turbines that are a significant alternative to conventional wind power. After being purchased by Google [x], they sought to refine and refresh their identity, without losing their heritage.
Working closely with the Makani team, I designed or improved all of their visual identity assets, including name, logo, lockups, colors, typography and diagrams. The culmination of my work was a new Brand Style Guide that outlined all of the identity materials and new document templates, and provided guidance for their consistent application.
At Upperquad, the next step was a new fully responsive website—designed by Jason Dietrick—that utilized the refined identity in telling Makani's unique story in an exciting and dynamic experience.